In the summertime many stores use air conditioning system to provide easier breathing. That is overall a good benefit, as it helps in creating a better and a more relaxed atmosphere. But it seems like some people are not aware how to properly use this tool for managing the temperature.
Among other perception levels we analysed in couple of European stores in the summer of 2016, one of them is significantly lower air temperature in the store, compared to the temperature outside. Such a low temperature can feel nice when a customer initially enters, but there may be consequences later.
In order to retain the good mood and good health of your customers, a difference in temperature of 5°C to a maximum of 10°C between inside and outside is highly recommended.