Clearing Excessive BallastPractically unbeneficial elements should sometimes be removed.
Letter-SpacingAdding space between capital letters and subtracting from lowercase text.
Multiple Font TypesWhen desired, two various types are recommended, occasionally three.
Changing the DefaultsChanging the defaults should be implemented only without consequences.
Time to Say Goodbye to BlurrinessIn 1998 blurriness was common, but today it creates a cheap impression!
TemperatureA 5°C to 10°C difference between inside and outside is highly recommended.
Step by Step ChangesChanges should be applied in small enough steps and long enough intervals.
NameA brand/product name can sound normal, and at the same time inappropriate.
The MessageLet your brand send the right message, definitely not the wrong one!
(Dys)functional LinksNo link on the text or picture can be fine. Having a dysfunctional link is unwise.
Logo Needs a LinkWhy logo needs a link? Because people need it, as they got used to it.
The Appropriate Amount of Red ColourToo much red can cause people to become upset and aggressive.
Functional Graphic ElementsWhen the elements are dysfunctional, the website creates a poor impression!
Everything is a MessageLiterally everything we the people perceive with our brains – is a message.
Web-FontsThe advantages and aspects of the web-fonts that should be considered
Precious InformationAre you planning to start a business? Avoid throwing your money away!
Neutralising ComplexityActions should be easily performed to reduce users’ wasted energy.
Polishing the DetailsSometimes good perception is hidden in small details.
ConsistencyConsistency matters as it keeps confusion of your website visitors’ away.
Clear Dragging and DroppingNo selection overlays should disturb a user's view when dragging and dropping.
Type Size for AllMake sure your website visitors don’t have to change the content type size.
Serif vs. Sans SerifIs it really that simple to decide which one to use?
Better Image Quality on a WebsiteArrange bitmap images with double dimensions or prepare the vectors.
Communicate in the Tone of the Second Person, Not
the FirstUse more you, your, yours – and less I, me, my, mine, we, our, ours.
Important E-mail: Acknowledgement of ReceiptWhen you receive an important e-mail, reply with “Thanks, received.”
The Size of PerceptionA short anecdote